UX Design refers to the term User Experience Design. UX Design is a more analytical and technical field. User experience design (UXD or UED) is the process of enhancing customer satisfaction and loyalty by improving the usability, ease of use, and pleasure provided in the interaction between the customer and the product.
Whenever we build a website or any app, there were two important things that we more focused about While UI or User Interface happens to be one of them and UX or User Experience will be the other part.UX design plays a crucial role in the success of a website or app. If users can’t find what they’re looking for or perform the actions they want to do easily, they’re likely to go elsewhere so we have to be serious about the UX design. We know that these days our whole business is depended on our websites. We have to make our websites more user-friendly and attractive so that the user find it simple and useful at the same time.
There is the boom in the UX designing companies in India due to their expertise in the Designing. Indian designer was very much good at this and Lot of client from other country started to give their project to Indian companies for the better result. We will discuss it later, now we discuss the advantages of the UX Design.
Benefit of UX Design:
1. X will help to discover your goal and audience:
A lot of research goes into UX design and during the process, you will get a lot of opinions from different people. These will shape your site design goals.With your goals in mind, you should research your customer base by creating personas. Ask yourself who will most likely visit your site and once you figure this out, you will be on the path to providing a good user experience.
2. It helps you save money and make money:
By doing the best research and planning, you can create a website that works for both your customers and organization. If you know your customers very well, create engaging content, and provide a good service, everything should fall into place. When this happens, you will get a big return on all of the time and effort that went into building your site.
3. Create the right product from the start:
User experience from the start can help you confirm that you are designing the right product and provide insights into how the product should be shaped. Customer interviews at the beginning of a project can be an ideal way of understanding the underlying user needs and then concept validation can confirm and provide direction for the product as it takes shape. This can save time and money by creating the right product the first time and having the information to inform an ideal solution.
4. User Experience is crucial to SEO:
Search engines love great user experience! Google gives you a rating to improve results in both organic search results and with Google Add Words. The user experience of your site is a main part of their calculation for your rating. Have poor user experience, Google will penalise you and you will either fall off the top page of results or be inefficient in your add words campaign due to this if you having the best UX for your customer it will really help your website and also crucial to your Seo.
These were the benefit of the UX design in the website, if we do it perfectly. Still one remaining issue remain which is how to hire or to whom we hire for our work. Every one is worry about this. In recent times the trust is build of all the various abroad companies to hire Indian UX design companies but still they sometime not sure about which company is best, there is no need to worry now, Before hiring UX Designes Company we should look at some of these quality Like:
Quality of UX designed companies in India:
- Expertise in UX designed Field.
- Having vast experience
- Moderate Fees
- Work according to the requirement of client
- Proper time Management
- Proper Progress Report sent regularly
- No hidden Fees
- Proper Knowledge
All these quality should be keep in mind before you hired an UX designer company in India. You should also check there previous work, from there you know totally about how capable they are in this field. Try to talk with there previous client, if that is possible and discuss every detail of the Fees with the company. After that there is no need to worry about to which company is to hired and you will be surely benefit from it.