You can divert the traffic that is searching for your type of business online, to your offline, local business. Research is consistently showing that more and more people across the planet are ditching yellow pages and using internet searches instead, with the majority of these using Google as their search engine of choice. Approximately 85% of your potential customers are probably now using the internet to find offline businesses to buy from .Locally based offline businesses do not know how to achieve this. By utilising with a few insider secrets this can easily be achieved without spending a single bean on advertising or website designers.
Local SEO - It's Not As Hard As It Sounds
No, you need to ensure people can find your website. The only way to do this, short of delivering your website address to everybody in the area by hand, is by making your website known by the search engines. And the only way you can do that is through local SEO.
5 ways you can improve your chances of being found by local customers:
1.Use Local Keywords: In order to drive local traffic to your website, incorporate local keywords into your website’s content, title tags, and meta tags. Perform keyword research to determine what keywords local customers are using to find websites like yours. Local keywords typically include the type of business and your city and state.
2.Create a Google My Business account: By claiming your own Google My Business page, you will be joining the millions of businesses that are benefiting from this service. It's almost like an additional web page and is just another way to get your business known. This service allows you to add all the important details of your business, and to receive and show customer reviews too.
3.Add Your Address and Phone Number: Make it clear to search engine and users where your business is based on adding your physical address local business directories, and phone number with a local area code to every page of your website. Doing this also improves your website’s user experience because it makes it easier for people to find your contact information and get in touch with you
4.Claim Your Listing on Local Search Platforms: One easy way to increase your local business’s exposure is by claiming your listing on major local search platforms, like Google Places, Yahoo Local, and Bing Local. These local search platforms require you to verify your phone number and address. Maximize the effectiveness of your listings on local Search Platform by adding photos and videos, writing compelling copy, incorporating target keywords, adding coupons, and keeping your listing up to date.
5.Build a link strategy: Business is largely based on trust, but how do you convince people to trust you if they haven't dealt with you before? The answer is to become an online authority in your field. Blog posts are a great way to do this and will add more keyword juice for the search engines as well as show you know your stuff. You should look to write blogs on your website that link to good quality sites within your industry, and also look to write guest posts on relevant blogs that then link back to your own website.
6.Get Listed in Local Directories: If your business is not listed in multiple local directories, you’re missing out on a major opportunity to show up in local searches. Some directories where you can get your local business listed include Yelp, YellowPages.com, Merchant Circle, LinkedIn, CitySearch, and Foursquare. Making sure your business has a presence anywhere potential customers could find you is vital to the success of your local marketing plan.
7.Reviews: Encourage customers to review your business on local business directories, as long as it’s not against their terms of service. Most local directories, besides Yelp, allow businesses to solicit reviews. Reviews, both positive and negative, help to build trust and add credibility. You can ask customers to review your business via social media, on printed receipts, in your email signature or on invoices.
8.Don't forget social media - social media is another way you can boost your search engine rankings, so use it as much as you can. It's also a great method to build a rapport with your target audience and yet another way you can advertise your service, communicate directly with your customers and attract reviews.